
Unlocking Savings: A Deep Dive into REI Coupons and How to Maximize Them
REI (Recreational Equipment, Inc.) is a haven for outdoor enthusiasts. From camping gear and hiking boots to kayaks and climbing equipment, REI offers a wide array of high-quality products for nearly every adventure imaginable. But quality often comes with a price tag, and that’s where REI coupons come into play. This comprehensive guide will explore everything you need to know about REI coupons, helping you save money while still gearing up for your next outdoor escapade.
Understanding the Different Types of REI Coupons
REI coupons aren’t a one-size-fits-all deal. They come in various forms, each with its own set of rules and benefits. Understanding these differences is key to maximizing your savings.
- Member Rewards (Dividend): This isn’t technically a “coupon,” but it’s the cornerstone of REI’s savings program. As an REI member (a one-time fee gets you a lifetime membership), you earn a dividend, typically 10% back on eligible full-price purchases, annually. This dividend can be used like cash at REI, usually starting in March of the following year.
- 20% Off One Full-Price Item Coupons: These are highly sought-after coupons, often distributed to members several times a year. They typically exclude certain brands or product categories (like bikes, boats, and GPS devices), but they offer substantial savings on big-ticket items.
- 20% Off One REI Outlet Item Coupons: REI Outlet is the company’s online clearance section, offering significant discounts on past-season gear. These coupons provide an additional 20% off the already reduced Outlet prices.
- Bonus Cards: REI occasionally offers bonus cards with purchases. For example, you might receive a $20 bonus card when you spend $100. These cards have expiration dates and specific usage windows.
- Special Promotions: Throughout the year, REI runs various promotions, such as discounts on specific brands, categories, or during holiday sales events (like Labor Day, Memorial Day, and Black Friday). These promotions may or may not require a coupon code.

- Used Gear Coupons: REI has a robust used gear program. Occasionally, they offer coupons specifically for used gear purchases, further reducing the price of already discounted items.
- Credit Card Rewards: The REI Co-op Mastercard offers additional rewards, including 5% back on REI purchases, which can be redeemed for cash back or statement credits. These rewards function similarly to ongoing coupons.
Where to Find REI Coupons
Knowing *where* to find these coupons is just as important as knowing *what* they are. Here’s a breakdown of the most common sources:
- REI Membership: As mentioned earlier, being an REI member is crucial. Members receive the annual dividend and are often the first to receive notifications about sales and exclusive coupon offers via email and mail.
- REI Emails: Sign up for REI’s email list, even if you’re not a member. They frequently send out promotional emails containing coupon codes and information about upcoming sales.
- REI Website: Check the REI website regularly, particularly the “Deals” section and the REI Outlet. They often advertise current promotions and coupons directly on the site.
- REI App: The REI app is a convenient way to stay updated on sales and coupons. You can also manage your membership and dividend through the app.
- Social Media: Follow REI on social media platforms like Facebook, Instagram, and Twitter. They often announce sales and exclusive offers on these channels.
- Direct Mail: REI still sends out physical mailers, especially to members. These mailers often contain coupons and catalogs.
- In-Store Events: Attending in-store events, like workshops or gear swaps, can sometimes provide access to exclusive coupons or discounts.
Strategies for Maximizing Your REI Savings
Simply finding a coupon is only half the battle. To truly maximize your savings, you need a strategy. Here are some tips:
- Plan Your Purchases: Don’t wait until the last minute to buy gear. Plan ahead and anticipate your needs. This allows you to take advantage of seasonal sales and coupon offers.
- Combine Coupons and Sales: While you usually can’t stack multiple percentage-off coupons, you can often combine a coupon with an item that’s already on sale. This is where the biggest savings come into play.
- Use Your Dividend Wisely: Think strategically about how to use your annual dividend. Consider using it on a larger, full-price item that you wouldn’t normally buy on sale.
- Shop the REI Outlet: The REI Outlet is a goldmine for discounted gear. Combine Outlet prices with the 20% off Outlet coupons for substantial savings.
- Consider Used Gear: REI’s used gear program offers a great way to get high-quality gear at a fraction of the cost. Look for used gear coupons to further reduce the price.
- Price Adjustments: If you purchase an item and it goes on sale or you find a valid coupon within a short period (usually 14 days), REI will often adjust the price.
- Wait for Major Sales Events: REI has major sales throughout the year, often coinciding with holidays. These sales typically offer significant discounts across a wide range of products.
- Don’t Be Afraid to Ask: If you’re in-store, don’t hesitate to ask a sales associate about any current promotions or upcoming sales. They might have insider knowledge.
- Garage Sales (Member-Only): REI periodically holds “Garage Sales” (now often referred to as “Re/Supply” events) exclusively for members. These events feature returned and slightly used gear at deeply discounted prices. They are immensely popular and often require arriving early to get the best deals.
- Understand the Exclusions: Always read the fine print on any coupon. Most coupons have exclusions, such as certain brands, product categories, or already discounted items. Knowing these exclusions beforehand will prevent disappointment at checkout.
- Set Price Alerts: If there’s a specific item you’re eyeing, consider setting a price alert on a third-party website or using a browser extension that tracks price changes. This can help you snag the item when it goes on sale or when a relevant coupon becomes available.
Beyond Coupons: Other Ways to Save at REI
While coupons are a primary way to save money at REI, there are other avenues to explore:
- REI Co-op Brand: REI’s in-house brand, Co-op, offers high-quality gear at generally lower prices than comparable name-brand products. Consider Co-op brand items for essentials like tents, sleeping bags, and backpacks.
- Trade-In Program: REI has a trade-in program where you can trade in your used gear for REI gift cards. This is a great way to offset the cost of new gear.
- Free Shipping: REI often offers free shipping on orders over a certain amount (usually $50). Plan your purchases to meet this threshold and avoid shipping fees.
- REI Adventures: While not directly related to product purchases, REI Adventures (guided trips) often have early-bird discounts or special promotions that can save you money on travel experiences.
Conclusion: Smart Shopping for Outdoor Adventures
REI coupons are a valuable tool for any outdoor enthusiast looking to save money on high-quality gear. By understanding the different types of coupons, knowing where to find them, and employing smart shopping strategies, you can significantly reduce the cost of your outdoor adventures. Remember that membership is key to unlocking the best deals, and combining coupons with sales is the ultimate way to maximize your savings. With a little planning and savvy shopping, you can gear up for your next adventure without breaking the bank.