
GM Military Discount: A salute to service with savings
General Motors (GM) has a long and proud history of supporting the United States military. One of the most tangible ways they demonstrate this support is through their Military Discount program. This program offers significant savings on eligible, new GM vehicles to active-duty members, reservists, National Guard members, veterans within three years of discharge date, and retirees – including their spouses – of the U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard. It’s a way of saying “thank you” for their service and sacrifice.
Who is eligible for the GM Military Discount?
The program encompasses a wide range of military personnel, ensuring that many of those who serve or have served can benefit. This includes:
- Active Duty Members: Individuals currently serving full-time in the U.S. Army, Navy, Air Force, Marine Corps, or Coast Guard.
- Reservists: Members of the Reserve components of the aforementioned branches.
- National Guard Members: Members of the Army National Guard and Air National Guard.
- Veterans: All veterans within three years of their discharge date, regardless of separation type (honorable, general, etc.).
- Retirees: Individuals who have retired from any of the eligible branches, including those receiving retirement pay.
- Spouses: Spouses of active-duty, reservist, National Guard, veteran (within three years of discharge date), and retired military personnel. Surviving spouses are also eligible.

It’s important to note that the eligibility extends to a broad definition of “spouse,” which typically includes same-sex spouses where legally recognized. However, it’s always best to confirm the specifics with a participating GM dealer.
What vehicles are eligible?
The GM Military Discount applies to a vast selection of new Chevrolet, Buick, GMC, and Cadillac vehicles. While most new and unused models are eligible, there are occasional exclusions. These exclusions can vary, so it is crucial to check the GM Military Discount website or a participating dealership for the most up-to-date list. Generally, base-level trims and certain specialty vehicles might be excluded, but the vast majority of popular models are included, from trucks and SUVs to sedans and electric vehicles.
Think of popular models like the Chevrolet Silverado, GMC Sierra, Buick Encore, Cadillac Escalade, and Chevrolet Equinox – these are typically eligible. The discount often extends to various trim levels within each model line, providing ample choice for service members to find a vehicle that suits their needs and preferences.
How much is the discount?
The GM Military Discount isn’t a fixed percentage off the Manufacturer’s Suggested Retail Price (MSRP). Instead, it offers special pricing that is typically below MSRP, and it can often be combined with other current offers and incentives. The exact amount of the discount can vary depending on the vehicle make, model, and trim, as well as any other applicable promotions running at the time of purchase.
The best way to determine the precise discount is to use the GM Military Discount website’s build-and-price tool or to speak directly with a participating dealer. The online tool allows potential buyers to configure their desired vehicle and see the military pricing alongside the MSRP, providing a clear comparison. Dealers have access to the most current discount information and can help navigate any additional incentives that may apply.
How to claim the GM Military Discount
Claiming the discount is a relatively straightforward process, designed to be as easy as possible for service members. Here’s a step-by-step guide:
- Verify Eligibility: First, you’ll need to verify your military status through ID.me, a secure and trusted online verification service partnered with GM. This process typically involves providing some basic information and uploading a copy of your military ID or discharge papers (DD214 for veterans).
- Get Authorization Number: Once your eligibility is confirmed, you’ll receive a unique authorization number from the GM Military Discount website. This number is essential for claiming the discount.
- Visit a Participating Dealer: Not all GM dealerships participate in the program, so it’s vital to find one that does. The GM Military Discount website has a dealer locator tool to help you find participating dealers near you.
- Select Your Vehicle: Work with the dealership to choose your desired eligible vehicle and discuss any available options or packages.
- Present Authorization Number: Provide your authorization number to the dealer during the purchase process. They will apply the discount to the final price of the vehicle.
- Complete the Purchase: Finalize the purchase agreement, taking advantage of the military discount and any other applicable incentives.
Combining the discount with other offers
One of the most attractive aspects of the GM Military Discount is its ability to be combined with other offers. This can significantly increase the overall savings. For example, the military discount can often be combined with:
- Bonus Cash Offers: GM frequently runs bonus cash promotions on select models.
- Special Financing Rates: Low APR financing offers can make a significant difference in the overall cost of the vehicle.
- Lease Deals: Attractive lease offers can also be combined with the military discount.
- Regional Incentives: Depending on your location, there may be additional regional incentives available.
It is important to confirm with the dealership which specific offers can be combined, as rules can vary. However, the potential for stacking discounts makes the GM Military Discount particularly appealing.
Beyond the purchase: GM’s ongoing military support
GM’s commitment to the military extends beyond the vehicle discount program. The company actively supports various military-related initiatives and organizations, demonstrating a genuine dedication to service members and their families. This includes:
- Hiring Initiatives: GM actively recruits and hires veterans, recognizing the valuable skills and experience they bring to the workforce.
- Supplier Diversity Programs: GM supports veteran-owned businesses through its supplier diversity programs.
- Partnerships with Military Organizations: GM partners with organizations like the USO, Operation Homefront, and others that provide vital support to service members and their families.
- Employee Resource Groups: GM has employee resource groups dedicated to supporting veteran employees and fostering a sense of community.
These programs and initiatives showcase GM’s long-term commitment to giving back to those who have served.
Things to consider before using the discount
While the GM Military Discount offers substantial savings, there are a few points to keep in mind:
- Vehicle Availability: As with any vehicle purchase, availability can be a factor, especially for high-demand models. It’s best to start the process early and be flexible with your choices if necessary.
- Dealer Participation: Remember that not all GM dealerships participate, so finding a participating dealer is crucial.
- Documentation: Ensure you have all the necessary documentation readily available to verify your eligibility and streamline the process.
- Read the Fine Print: Always carefully review the terms and conditions of the discount and any other offers you’re combining it with.
The bottom line: A valuable benefit for those who serve
The GM Military Discount is a valuable benefit that provides significant savings on a wide range of GM vehicles. It’s a tangible expression of appreciation for the sacrifices made by military personnel and their families. By combining this discount with other available offers, service members can often secure an exceptional deal on a new vehicle. The program’s straightforward process and GM’s broader commitment to the military community make it a truly worthwhile initiative.
Frequently asked questions
Q: Can I use the discount to purchase a used vehicle?
A: No, the GM Military Discount applies only to new and unused eligible GM vehicles.
Q: Can I transfer my discount to a family member other than my spouse?
A: No, the discount is generally non-transferable, except to a spouse or surviving spouse.
Q: Is there a limit to how many times I can use the discount?
A:There is not specific limit to how many vehicles can be purchased, contact with a participating dealer to confirm
Q: What if I have questions about my eligibility?
A: The GM Military Discount website has a comprehensive FAQ section and contact information. You can also contact a participating GM dealer for assistance.
Q: How long does the authorization number last?
A: The authorization number is typically valid for a specific period, usually a few months. Check the GM Military Discount website for details.
The GM Military Discount stands as a powerful example of corporate appreciation for military service, offering substantial savings and a simplified buying process for those who have dedicated themselves to protecting the nation.